Two of the partners in Hulu — News Corp. and NBC Universal hinted at an investor conference that they are investigating the possibility of further monetizing the online video venture, including charging a subscription for the service.
“Are we looking at it with a view toward adding subscription services and pay per view? Yes we are,” Rupert Murdoch said of the Hulu venture. “No decisions have been made yet.”
NBC's Jeff Zucker said of the Hulu venture. “We are ahead of plan and we have more than 200 advertisers at Hulu. We are going to continue to be as innovative as anyone on monetization of the ad-supported model, that’s really where our focus is today. Whether there are other ways to monetize Hulu down the road, it is something that we are open to, something we will explore, but there are no plans at this time.”