Advanced Television

New interactive execs for Disney

October 4, 2010

The Walt Disney Company has split up its underperforming Internet and gaming division bringing in two outsiders to lead the businesses.

James A. Pitaro, vice president of Yahoo Media, and John Pleasants, chief executive of Playdom, the social gaming company that Disney bought in July, were named co-presidents of the Disney Interactive Media Group.

Pitaro, credited with building Yahoo’s sports and entertainment properties, will oversee and related sites like, as well as DigiSynd, Disney’s social media marketing agency. Pleasants, whose experience stretches to senior roles at Electronic Arts and Ticketmaster, will run games, overseeing online, console, social and mobile.

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