Advanced Television

Online video delivers 47.1% growth

February 18, 2011

Professional video produced, published and hosted by US online-only media brands rose by 47.1 per cent in 2010 to 72.3 billion views, the highest annual growth rate seen since 2007, according to a report published by AccuStream Research.

Growth in 2010 was driven in part by increased episodic TV viewing (over 10 billion total long-form video views tallied, amounting to 14.5 per cent of total views, including TV content on major outlets such as Hulu), combined with the growing importance of video aggregation sites and services (AOL, MSN, Yahoo, VideoDetective, Blinkx, Comcast and others).

Online-only brands (including those owned and operated by major offline media companies) generated 63.1 per cent of total views, an increase of 20 per cent over 2009, while cable/premium TV branded sites controlled another 26.3 per cent.

Video views per unique user per site per month jumped by 51 per cent to 6.2 across all categories, with Internet-only brands delivering 9 views, significantly higher than the average.

Sites with an excess of 100 million views per month clocked in at 18.3 views per unique user, and accounted for 61.8 per cent of total views.

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