DISH launches Blockbuster Movie Pass
September 26, 2011
US pay-TV provider DISH Network and its Blockbuster movie and game rental subsidiary have unveiled Blockbuster Movie Pass, claimed as the most comprehensive TV entertainment programming package ever delivered by a multichannel pay TV provider.
From the beginning of October, Blockbuster Movie Pass will be available for DISH Network customers, starting at $10 per month, combining the best of TV with the best of movies and games. Its subscription streaming movie service bundle available on the TV or PC is claimed as an industry first and unmatched by any other cable, satellite, telco or online streaming movie service.
“With millions of Internet-enabled DISH Network set-top boxes deployed in US. homes and our ability to offer services from the iconic Blockbuster brand, we are uniquely positioned to take advantage of the myriad of ways consumers seek access to their favourite movies, TV shows or games,” said Joe Clayton, CEO of DISH Network. “When you combine Blockbuster Movie Pass with a DISH Network subscription, you get endless entertainment options and convenient access to the content you want, when you want it. And unlike other companies, we offer the simplicity of one company, one bill and one connection.”
“We’ve created a package that combines the best assets of the movie entertainment and video gaming industries with the convenience and integration provided by a multichannel video provider,” said Michael Kelly, president of Blockbuster. “Blockbuster Movie Pass is the ultimate programming package for every movie buff. The combination of DVDs by mail and unlimited in-store exchanges provides more than 100 million people living near Blockbuster stores, which are open seven days a week, immediate satisfaction and unmatched choice.”