Advanced Television

Hybrid STBs empower satellite vendors

October 20, 2011

Hybrid STBs are rapidly being deployed by pay-TV operators worldwide to help them deliver advanced services and manage bandwidth scarcity in broadcast networks, reports ABI. In 2010, only 40 per cent of STBs worldwide featured hybrid capabilities, with many not yet enabled by software as operators were not ready to deploy IP video services. Hybrid box penetration will rise above 60 per cent by 2016 as operators look at IP-based VoD and advertising solutions, as well as interactive content. Hybrid STBs have the ability to decode video sent over the Internet or over two types of networks (such as satellite and terrestrial).

“Huawei has powered to first in IPTV STB market share from a distant fourth — a sign that APAC IPTV growth will outpace that of Europe in the coming years,” says Jason Blackwell, practice director, digital home. “Pace is once again the worldwide leader for set-top box shipments, with Motorola remaining in second place, and Technicolor a close third.”

“Satellite operators are looking to Internet-enabled set-top boxes to deliver advanced services over-the-top in regions with strong broadband penetration,” says Sam Rosen, senior analyst, digital home. “In addition, operators in Latin America, the Middle East, and Africa are looking at hybrid satellite — Digital Terrestrial TV platforms to offer national and international feeds integrated with local programming in a bandwidth-efficient way.”

Categories: Articles, Broadcast, DTH/Satellite, DTT/DSO, IPTV, Markets, OTT, Pay TV, Research, STB