Advanced Television

17m use BBC Red Button for Olympics

August 6, 2012

The BBC Sport website has seen an 80 per cent rise in users, with Olympics webpages attracting a peak of nearly 8 million readers natively and 10.4 million globally.

The website has received 29 million requests for its Olympics interactive video streams, with a clip of Bradley Wiggins winning his gold medal seeing 729,000 requests – the biggest so far.

Each of the BBC’s 24 Red Button streams drew 100,000 viewers at some point during week one of the Olympic games, with 17 million accessing the Red Button features so far.

The biggest event on the Red Button so far was the Men’s Cycling Road Race featuring GB favourite Mark Cavendish, which drew an audience of 1.3 million.

BBC Olympic content accessed on mobile devices has also rose significantly. A peak of 2.3 million mobile users accessed content on Wednesday, with around 1.5 million having downloaded the BBC Olympics smartphone app.

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