Advanced Television

Sky Sports sets multplatform records

September 6, 2013

SkyGo_SupportedDevicesMore Sky viewers than ever before are watching sport through mobile devices and second screen technology, according to figures released by Sky Sports.

Marquee events including the Ashes and the start of the football season have contributed to record figures of sports fans viewing and engaging with sport using their phones, tablets, and PCs.  Sky Sports also recorded its biggest ever month of usage across its digital platforms during August as the Ashes were regained by England, the football season kicked off and Transfer Deadline Day drew closer.

Highlights from the figures include:

·         August saw the biggest ever usage of the Sky Sports News app on smartphones with over 3 million unique users on both Android and iPhone

·         Over 4m monthly unique users used the Sky Sports Football Score Centre across iPhone, Android and Blackberry devices during August

·         August also proved to be a record month for Sky Sports for iPad, with well over half a million (more than 560,000) unique users checking into the app

A summer of cricket:

·         There were more than 16 million Sky Go viewing sessions for the Sky Sports Ashes channel throughout the series, with people wanting to catch the live coverage, news, and analysis wherever they were

·         The first Test was the most popular with over half a million users requesting 4.5 million live views. The climax to the second Test on Sunday 21st July reached the highest single Sky Go audience figure across the series, with more than 250,000 unique users accessing over 1 million live views

·         Viewing via Sky Go on PCs spiked each morning (11am – 12noon) as people logged on in the office, while tablet use peaked between 4pm and 6pm daily on Test match days

·         The Ashes Event Centre app was accessed more than 600,000 times across iPad and online

The new football season and Transfer Deadline Day:

·         The first day of the Premier League (August 17th) saw over 355,000 people tuning in to watch on Sky Go

·         A new record was set on Transfer Deadline Day as sports fans kept up with the latest moves and impending deadlines. During the day, there were nearly 6.9 million unique users across all Sky Sports digital products such as, Sky Sports apps and Sky Sports Football Score Centre

·         Transfer Deadline Day recorded over 3.2 million unique users to while daily unique users for Sky Sports Mobile services reached 3.7 million

David Gibbs, Director of Sky Sports Digital, said: “2013 sees Sky Sports’ best year of sport yet, with a greater breadth and depth of sport than ever before.  We see a huge appetite from our customers to watch and get closer to the biggest sporting events via their digital devices – whether that’s their iPad at home, or desktop PC at work. As a result, we continue to develop our award-winning range of mobile TV services and apps to deliver our customers the Sky Sports experience – wherever they happen to be.”

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