Disney reports On Demand success
October 8, 2013
Colin Mann @ MIPCOM
Disney Media Distribution EMEA has released figures that reveal the successful launch of its branded on-demand service Disney Movies on Demand and the continued growth of ABC TV on Demand and Disney Channels on Demand.
Since its launch at MIPCOM in October 2012, Disney Movies on Demand, the family-friendly branded SVOD service, is now available on 12 live platforms in six EMEA territories. Disney Movies on Demand most recently launched on OSN in the Middle East and North Africa and Wuaki in the UK and now reaches over eight million consumers across EMEA. The service gives customers access a wide range of Disney’s classic animation and live-action hits including the classic animation Jungle Book, Disney●Pixar’s Monsters, Inc and the Pirates of the Caribbean. movies.
Since its launch in 2010, ABC TV on Demand has launched on 26 platforms in 16 EMEA territories. In 2013 to date ABC TV on Demand has had over 60 million views in EMEA, customers have enjoyed ABC Studios critically-acclaimed and award-winning US TV shows such as Grey’s Anatomy, LOST, Desperate Housewives, Revenge and Castle. In the last year, ABC TV on Demand has launched in four new countries and on 11 new platforms, registering a 33 per cent increase in reach
and 80 per cent increase in total views. Telenet most recently launched the service in Belgium.
Disney Channels on Demand, which offers younger family members the most popular Disney Channel, Disney XD and Disney Junior series at the click of a button, is now available to 47 million Disney Channel subscribers across EMEA on 55 live platforms, with further launches scheduled before the end of the year. Disney Channel on Demand has enjoyed particular success in France, where it’s now available to 4.7 million viewers with a 62 per cent uplift in viewers between July 2012 and July 2013.
Catherine Powell, SVP & GM, Media Distribution, The Walt Disney Company, EMEA, said that Disney and ABC Studios content was “hugely popular” with viewers across EMEA and the significant growth of its branded on-demand services reflected that. “We’re committed to bringing our great characters and excellent storytelling to all members of the family when they want it, where they want it and how they want it. Our branded services will continue to be a focus for the future,” she asserted.