YuMe, a provider of digital video brand advertising solutions, has released the first-of-its kind interactive Reach Calculator based on US results of its multi-national research with Nielsen on multi-screen reach and brand impact. The fully-functional tool computes unduplicated reach across TV, online, smartphone, tablet, and connected TV and serves as a directional tool for marketers to use while developing their multi-screen video plan.
“We’re responding to our clients requests for more insight into why they should shift dollars from TV to digital and, more importantly, how much and the impact of doing so on brand metrics,” says Ed Haslam, SVP Marketing, YuMe. “This is the first time we have built a tool based on research that media agencies can use in their offices to do multi-screen video planning.”
“This research and accompanying Reach Calculator gives us a tangible resource to bring to the clients now,” says David Klein, Group Planning Director, Assembly. “I think we know the concept of adding a new media channel to our mix, but having the ability to break it out between the different channels and screens is important to us.”