Advanced Television

TVPlayer offers World Cup one-stop viewing

June 12, 2014

By Colin Mann

With the nation gearing up to watch the most exciting global football event of the year, free-to-air live TV streaming service TVPlayer is offering consumers the opportunity to watch the live matches in one place – completely free!

A survey recently conducted by TVPlayer reveals that that 81 per cent of its respondents will be watching as many live football matches as possible this year. Sixty-eight per cent said that they will watch the games at home, with only 18 per cent preferring to watch the matches in the pub. 66 per cent of respondents will be looking to keep up-to-date on the games through various websites and 28 per cent via social media.

The most popular shows on TVPlayer in May included the UEFA Champions League Final, the FA Cup Final Live as well as the World Championship Snooker, which shows the exponential demand for watching live sport on TV across desktop, mobile and tablet.

According to Marie Ellis, Marketing Manager, 2014 will see a rise in consumers watching the biggest football event of the year live across multiple devices. “With the games broadcast throughout the day as well as in the early hours in the morning, TVPlayer offers football fans the chance to watch live matches whether they are at work or even at home in bed,” she advised.

Updates to the apps during June include push notifications so that TVPlayer can keep viewers up-to-date on all of the summer highlights, which includes the World Cup, Wimbledon, Royal Ascot, the British Formula 1 Grand Prix at Silverstone, the Commonwealth Games and the Tour de France.

Enhanced branding and sponsorship capabilities mean that brands will have additional opportunities to be promoted within the app around top content.

TVPlayer can be downloaded for free via the App Store, Google Play, the Amazon App Store , and is soon to launch via channel 241 on Freeview. TVPlayer will be rolling out additional channels across its platforms extending its portfolio of content to consumers.

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