Digital Element, a specialist provider of IP geolocation technology, has confirmed that the BBC has deployed the company’s NetAcuity Edge IP geolocation technology to manage the geographic rights of its online TV and radio content.
The BBC is obliged to comply with geographic licensing rights for its streaming on demand service. Deploying real-time IP geolocation data enables the BBC to permit access to its content in licensed areas and restrict access where it is prohibited.
“It is imperative that the BBC ensures compliance with licensing agreements,” explained Matthew Wood, Head of Software Engineering for BBC Future Media, Online Technology Group. “By using accurate IP geolocation technology, we are able to ensure we abide by geographic licensing rights agreements.”
Charlie Johnson, Vice President, UK and Ireland, Digital Element said that deploying granular and highly accurate IP geolocation data ensured licensing requirements could confidently be met.
The BBC joins Digital Element’s other broadcasting clients such as Channel 5, Aertv, Videology, YouView, Disney, CNN, ESPN, Sony, CBS Interactive, ABC and Tesco’s Blinkbox.