Two new programming feeds – a Spanish-language version for Latin America and English language platform for the US via Eutelsat America’s 113 West A satellite – will provide millions of racing fans with a diverse range of motorsport coverage only previously available to European audiences.
The expansion was announced at the NATPE Market and Conference by Motors TV founder and CEO Jean-Luc Roy, in collaboration with Aymeric Genty, CEO of Alterna’TV, a subsidiary of Eutelsat Americas based in Miami, and Francois Thiellet, CEO of independent channel distribution agency THEMA.
Motors TV will be introduced to Latin America through Alterna’TV while THEMA represents it to media platforms in the US. This latest development is set to see Motors TV’s 30 million-strong subscribers from across 42 European countries soar thanks to a Pan-American audience passionate about motor racing.
Motors TV’s Roy said that over the past 15 years, Motors TV had proven to be the destination of choice for passionate motorsports fans throughout Europe and the UK. “Now, thanks to Alterna’TV and THEMA, we can extend our programming feeds into the ideal US and Latin American markets. We’re very excited to be expanding into the Americas where European and international motorsport fans are under-served and eager to collaborate with Alterna’TV and THEMA on garnering carriage agreements to remedy that situation,” he added.
Alterna’TV’s Genty noted that as the world’s only 24/7 dedicated motorsport programming service, Motors TV served as the ideal addition for any sports programming package. “We’re making the feed available immediately and believe operators will recognise the myriad benefits of rounding out their sports programming offer with a channel dedicated to all forms of motorsport; cars, motorcycles, boats, planes, you name it,” he declared.
THEMA’s Thiellet, described motorsport fans as “passionate, persistent and incredibly loyal,” which also placed them in the top tier of targeted subscribers. “Motors TV can deliver this coveted consumer group with its adrenaline-fuelled coverage of international and European car and motorcycle races, not to mention the boat and airplane competitions that are the icing on the cake. Motors TV programming is fast-paced, all action, all the time and Americans are going to run to sign on,” he predicted.