NBCU ‘Super Stream Sunday’ to promote TVE
January 21, 2015
Following the launch of NBCUniversal’s first ever TV Everywhere consumer campaign in the US, NBCUniversal is creating ‘Super Stream Sunday’ on February 1st, providing consumers with an unprecedented ability to enjoy 11 continuous hours of NBC streaming content without having to log-in.
Designed as a way for consumers to trial NBC’s TV Everywhere content offering, ‘Super Stream Sunday’ content will include NBC’s presentation of Super Bowl XLIX, Katy Perry headlining the Pepsi Super Bowl XLIX halftime show, the Super Bowl XLIX pre- and post-game shows, and NBC’s post-game presentation of The Blacklist.
All Super Bowl content will be live streamed to desktops and tablets via NBC Sports Live Extra, NBC Sports Digital’s live streaming product. The Blacklist will also be streamed to desktops through NBC.com. (NOTE: NBC Sports Digital does not have NFL live streaming rights to mobile devices.)
NBC’s popular drama The Blacklist will air the first episode of its two-episode midseason premiere immediately following the Super Bowl.
“‘Super Stream Sunday’ builds off of NBCUniversal’s commitment to create broader TV Everywhere opportunities for our consumers,” said Alison Moore, GM and EVP, TV Everywhere, NBCUniversal. “We are leveraging the massive digital reach of the Super Bowl to help raise overall awareness of TV Everywhere by allowing consumers to explore our vast TVE offering with this special one-day-only access.”