NBC has revealed that the Patriots 28-24 last-second victory over the Seattle Seahawks drew an average audience of 114.4 million viewers on Sunday. This makes Super Bowl XLIX the most watched broadcast in US TV history. Sunday’s total was up from last year’s 112.2 million viewers — the largest recorded TV audience at the time.
It’s important to note, however, that Nielsen doesn’t account for groups at sports bars or viewing parties, so Sunday’s numbers could even be more massive.
The game peaked at 120.8 million viewers during its final minutes when the Patriots literally snatched away victory from the Seahawks.
“Super Bowl XLIX delivered for all of our partners, proving once again that the Super Bowl is the most dominant and consistent property on television,” commented Mark Lazarus, chairman of NBC Sports
NBC also had a big night on the digital side of the things, with its live stream of the game bringing in more than 1.3 million viewers.
Super Bowl XLIX was a huge hit on social media too. Over 28.4 million tweets related to the game and halftime show were sent during the live telecast. This made it the most tweeted Super Bowl ever.