According to Deloitte’s latest Digital Democracy Survey, Americans now prefer to stream TV content (53 per cent) rather than watch TV content live (45 per cent). The report also found that viewers aged 14 to 25 year olds watch more content on mobile devices than they do on actual TVs.
Another trend increasing in popularity across all age groups is binge-watching – Deloitte’s study says that of those who binge, 31 per cent do so weekly, or 21 per cent of the total population.
“Personal viewing experiences and the ability to consume media at your own pace is significantly impacting how US consumers value their content devices and services,” said Gerald Belson, vice chairman, Deloitte LLP and US Media & Entertainment sector. “Today, binge-watching, and the ability to watch what we want, when we want, and where we want, is an exciting cultural phenomenon that is shifting consumer behaviors and attitudes towards curating an individual experience.”
Additional highlights from the report include: