Advanced Television

TV still most powerful business driver for advertisers

June 10, 2015

According to a commissioned analysis conducted by MarketShare, a marketing analytics provider, on behalf of Turner Broadcasting and in partnership with Horizon Media, television – as part of an accurately optimised cross-channel marketing mix -remains the most effective advertising medium in today’s video age. In the meta-analysis of

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Categories: Ads, Advertising, Articles, Broadcast, Markets, Research