MP & Silva has acquired the media rights of Spain’s La Liga football in Scandinavia and Finland, as well as Albania, Bosnia and Herzegovina, Croatia, Kosovo, Macedonia and Montenegro, Serbia, Slovenia, and Japan.
The deal makes MP & Silva, an international sports media company, the exclusive distributor across media platforms including television rights across cable, satellite and terrestrial, internet TV, IPTV and mobile. The agreement covers all matches during the tournament as well as archive footage and promotional clips.
Marco Auletta, CEO of MP & Silva said, “MP & Silva is very proud of its fruitful and long lasting partnership with La Liga. It is a fantastic league that features some of the highest quality and most attractive football in the world and we’re looking forward to broadening its fan base into new territories.”