ESPN best social media engagement in US networks
August 12, 2015
Shareablee, the social media audience analysis firm that partners with US TV and cable networks CBS, NBC, ESPN, Univision, FOX News and CNN, among others, has released a July ranking of the most socially engaged TV Networks in the US. The ranking, which includes all television shows and the main network brand accounts under their respective networks, reflects a total of 551.2 million social actions (409 million on Facebook – likes, shares and comments, 27.8 million on Twitter – retweets, favourites, 110.2 million on Instagram – likes, comments, 4.1 million on YouTube – likes, dislikes, comments) and saw a 13 per cent growth in total social actions compared to June 2015.
ESPN, led by the programme SportsCenter, ranks number one with 66.7 million total actions across Facebook, Twitter, Instagram and YouTube. Telemundo ranked number one on Facebook with 56.5 million actions, ABC ranked number one on YouTube with 822.2 thousand actions, and ESPN ranked number one on Twitter and Instagram with 8.6 and 31.8 million actions, respectively. Fox Newswon the news category with 38.3 million actions.
FX grew 122 per cent, the largest growth in the TV Network category during the month of July, driven by American Horror Story’s social promotion of its upcoming season. ABC captured the most social amplification of any TV network with nearly 10 million shares and retweets on Facebook and Twitter.