Advanced Television

Study: OTT complements, not replaces pay-TV

August 12, 2015

Findings from consumer market research specialist Horowitz Research’s Multiplatform Content & Services report show that OTT SVoD services remain a complement to, not a replacement for, traditional pay TV: 40 per cent of Internet users have multichannel and an OTT SVoD service, 42 per cent have

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Categories: Articles, Broadcast, Consumer Behaviour, Markets, OTT, OTT, Pay TV, Premium, Research, VOD