EE boosts TV users’ personalisation
August 20, 2015
UK digital communications company EE has unveiled a host of updated features for EE TV set to launch on the 25th August for new and existing customers. Focused on personalisation and social sharing, the new additions have been developed with mobile front of mind. Building on EE TV’s original features, the latest software update allows users to create a truly personalised TV experience controlled through their phone or tablet.
The all new ‘My TV’ section is a new feature available via the app’s Home menu. The service is designed to provide a completely personalised TV experience for each individual user and is divided into three sections: My Programmes, My Channels and My Photos & Videos.
The first two sections allow each user to select their favourite TV shows or channels, and quickly identify exactly what content is available for them to enjoy there and then. In addition to live programming, the feature will also give instant access to any recordings of the user’s favourites, collating all relevant programmes in one convenient place. With another press of a button this content can quickly be sorted by watched/unwatched, channel, alphabetical, date and category – so it’s never been easier to find and enjoy all your favourite shows.
With My Photos & Videos, customers can view all content stored on their device via the EE TV app. They can then use EE TV’s innovative Flick feature to send it straight to their TV – perfect for sharing photos and videos with friends and family on bigger screen.
One of the most popular features among EE TV fans is the innovative Flick function, which allows users to send content from their mobile device to their TV with a single swipe of a finger. Building on the Flick feature, the latest update also includes Fetch, allowing customers to bring content from the main TV screen directly onto their mobile device. Compatible with live TV, recordings, Restart and Replay, the new feature is perfect if customers want to leave the room and continue watching their show in another part of the house, without disturbing what’s on the TV screen.
Companion Screen and Share
A new Companion Screen, available via the EE TV app, gives customers total control of the show that they’re watching, as well as providing a variety of additional information. The second screen experience is available for all content – other than apps and on-demand – and includes playback and volume controls, as well as a scrolling progress bar. The Companion Screen also makes it more convenient to record the programmes that are currently on screen, as well as other shows in the series.
For the first time, the EE TV app also includes a Share button via the Companion Screen. [Available for all live, recorded, Replay and Restart content], the new feature allows users to share details of what they’re watching through a range of social media options. Once selected, a pop-up will be presented, along with a predefined and editable message that automatically includes a reference to the show on screen, which can then be shared on all popular social media platforms.
Improved search and navigation
The latest update also includes significant improvements to navigation on mobile devices, as well as delivering powerful search capability on both the set top box and the app. It’s now easier to find specific programmes across a range of live, future and recorded content, with results collated in one place and easily arranged.
Great New Channels
EE TV will also be offering new content applications to complement its existing mix of live and recorded Free Channels, On Demand and Catch Up services. The move forms part of EE’s commitment to continue evolving EE TV with new features and content over time.
These include MUBI, which offers cult, classic, and award-winning films from around the world for just £4.99 (€7) a month – including Superbad, The September Issue, Half Nelson, Moon and Lost in Translation, which will be available to watch from September onwards for 30 days. Plus EE TV customers can try MUBI for 1 month for free.
EE TV customers will also soon be able to access a wide range of international and foreign language TV apps (many of which are free) including; France 24, Cinefun TV, Brazil TV and CaribBe TV. Featuring over 100 channels from over 20 international regions including; France, Middle East, India, Pakistan, Bangladesh, Brazil, Caribbean and loads more.
Simeon Bird, Director of Home Broadband & TV, EE said: “EE TV received outstanding reviews at launch, however we will continue to use our unrivalled knowledge of mobile behaviour in order to update and enhance the service over time. The new EE TV features take the personalisation capability that all smartphone and tablet owners are familiar with, and incorporates it to create what we believe is the best multi-screen TV service available today.”