OTT TV will be a big hit for consumers this Christmas, with 52 per cent of viewers around the world planning to use an online TV service during the festive season, according to a research study commissioned by Paywizard. However, although a hit at Christmas, operators like Amazon Prime, Hulu and Netflix will lose many of their festive gains, with 45 per cent of subscribers planning to cancel their subscriptions immediately or within six months.
The study, carried out in Australia, Brazil, Germany, Singapore, the UK and US, found
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