AOL Platforms and video platform Dailymotion have announced a strategic reinforcement of their partnership. The move allows advertisers from around the world to purchase Dailymotion’s in-stream inventory directly through ONE by AOL, the first cross-screen programmatic advertising platform optimising campaigns from web to TV.
Dailymotion Exchange (DMX), Dailymotion Advertising’s global and premium video marketplace, has worked on an OpenRTB integration with ONE by AOL, enabling demand-side partners to access DMX’s premium video inventory across desktop, mobile, tablet, game console, and connected TV all over the world.
The new integration with ONE by AOL also provides advertisers with granular and accurate targeting capabilities thanks to contextual, socio-demographic and behavioral insight enabled by DMX’s first party data. This partnership builds on the agreement signed by the companies in 2012. This focused on the supply side element of ONE by AOL, but also granted selected buyers access to some of Dailymotion Exchange private marketplaces.
Damien Pigasse, Chief Revenue Officer at Dailymotion, explains: “Providing demand-side partners with expanded advertising opportunities and solutions is a current priority for Dailymotion. This is reflected in the expanded agreement with AOL Platforms, which makes the complete DMX inventory and audience available to all buyers using ONE by AOL. This new phase in the partnership between AOL Platforms and Dailymotion aims to foster programmatic growth and, above all, fulfill advertisers’ growing need for premium video inventory at scale.”