StarHub agrees Netflix partnership
January 18, 2016
Responding to pay-TV competitor Singtel’s deal to offer its customers access to Netflix, Singaporean operator StarHub and Netflix have agreed a partnership that will bring the streaming service to StarHub’s Fibre TV customers through their set-top boxes by the early second quarter of 2016. StarHub will also join the Netflix Open Connect programme to provide the highest-quality viewing experience possible for StarHub Mobile and Broadband customers.
Using the Netflix app, StarHub TV homes will be able to access a wide variety of documentaries, feature films and Netflix original series such as Master of None, Marvel’s Daredevil, Marvel’s Jessica Jones and Orange is the New Black.
“This partnership with Netflix allows us to deliver convenience to all our customers who are fans of this popular service. Mobile and Broadband customers will enjoy a smoother streaming experience due to our Open Connect partnership. Fibre TV customers will also enjoy a seamless viewing experience as Netflix will be directly integrated into their set-top boxes, making StarHub TV the only stop for the entire family’s entertainment needs,” noted Howie Lau, Chief Marketing Officer of StarHub. “In addition, all StarHub customers will be able to charge their Netflix subscription to their StarHub bill, removing the hassle of paying multiple bills.”
Bill Holmes, Netflix’s global head of business development, said that with Netflix Open Connect, Netflix and StarHub were working together to deliver a streaming experience with the best picture quality for Netflix members.
StarHub Broadband, Mobile and TV customers will be able to pay for their Netflix subscriptions via their StarHub bills. Netflix subscriptions offered in Singapore are priced according to Netflix’s prevailing pricing plans.
More information will be made available at a later date.