Advanced Television

Portable devices now 46% of all online viewing

March 15, 2016

Ooyala has released its Q4 2015 Global Video Index, showing the total number of programmatic transactions increased 160 per cent since Q3 2015. Further, the report highlights video consumption trends throughout Asia-Pacific (APAC), as five of the 15 APAC countries analysed in the report usurp the global average of mobile video viewing, specifically on tablets.

Mobile phones and tablets combined now represent

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Categories: Advertising, Articles, Companion devices, Connected TV, Consumer Behaviour, Mobile, Mobile TV, OTT, OTT, Portable Media, Research