MEASAT builds Asian UHD neighbourhood
April 1, 2016
Satellite services provider MEASAT Satellite Systems has agreed a deal with broadcaster Television Entertainment Reality Network International (TERN International) for the distribution of the INSIGHT UHD channel via the MEASAT-3a satellite. INSIGHT UHD is the second UHD channel distributed via the 91.5°E video neighbourhood.
Marketed in Asia by Thema, Insight UHD is Asia’s first UHD factual entertainment channel. The channel, featuring original UHD material co-created with industry-leading production houses, brings a range of content from entertainment to extreme sports, and from game shows to beautiful, vivid cinematography. Under the agreement, MEASAT will use MEASAT-3a’s global beam to deliver the channel to pay-TV operators across Asia Pacific and Australia. The MEASAT-3a global beam also covers the Middle East and Eastern Africa.
“TERN International is excited to distribute its first UHD channel with MEASAT who are committed to growing UHD TV in Asia Pacific. MEASAT’s comprehensive solution includes excellent coverage and high availability from 91.5°E, Asia’s leading video neighbourhood,” said Mariam Zamaray, Chief Executive Officer, TERN International. “We are very pleased with the progress our partner THEMA made, regarding the sales rights of INSIGHT TV. They have brought us excellent platforms and we are very happy with the work they have done,” Zamaray added.
“We are proud to be the agent of INSIGHT UHD in Asia Pacific,” said Francois Thiellet, Chief Executive Officer, THEMA. “Working with MEASAT and TERN International, we are looking forward to the channel expanding its reach into another major world market with a large library of entertainment series in native UHD.”
“MEASAT is committed to bring the best of new content to the Asian region,” said Paul Brown-Kenyon, Chief Executive Officer, MEASAT. “As such, we are delighted to welcome Insight UHD to Asia’s UHD video neighbourhood on MEASAT-3 / 3a at 91.5°