Advanced Television

Tom Mohler emphasised importance of Multicultural programming in HD

December 7, 2016

Olympusat, one of the largest independent media companies specialising in the ownership, distribution, production and technical services of Spanish- and English-language networks, was present at the Diversity Discussion in New York City, where Olympusat’s CEO, Tom Mohler, was chosen to participate on a panel discussion on Embracing Diversity in Digital Patforms.

On December 5th, Mohler offered insight into the television industry transition to OTT platforms, as well as the current opportunities presented to content creators, networks, and distributors. The executive also stressed how the TV ecosystem is shifting, and discussed the high demand for high-quality content targeted at multicultural audiences.

“We are witnessing how consumer behavior is changing and the interest for scripted TV is increasing, which is why Olympusat is investing more resources in the production of scripted series and content,” said Mohler. “Distributors are starting to offer more multicultural programming and are dedicating more bandwidth to a number of HD Spanish-language networks.”

Mohler also took this opportunity to officially announce the launch of Aplauso, a new HD Spanish-language broadcast television network that features top-notch entertainment catered to the Hispanic community, including riveting movies, fan-favorite series, vibrant variety shows, popular music videos, and lifestyle entertainment.

The Diversity Discussion gathers leaders in the TV and media industry, as well as popular on-air-talent to share their individual perspectives on the business of serving multicultural content for diverse audience segments. The event is composed by a number of panel discussions and breakout sessions that address the continued growth and sustainability of multiculturalism within the media.

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