Advanced Television

64% of Americans don’t know what 4K is

January 24, 2017

4k-uhdFindings from a survey commissioned by broadcast technology specialist Snell Advanced Media (SAM) indicate that despite the pressure for broadcasters to invest in 4K technology, some 64 per cent of Americans still don’t know what 4K is.

SAM also found that Millennials are

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Categories: Articles, Consumer Behaviour, Markets, Research, UHD, Ultra-HD/4K