Australia: Major Freeview Plus upgrade planned
May 8, 2017
Freeview Australia will launch a significant upgrade to its hybrid digital television service Freeview Plus platform in June 2017, offering a more simplified user experience and sophisticated look and feel for the catch-up service.
The new platform will join the Freeview FV mobile app in Freeview’s suite of products that are designed to make watching free-to-air TV more convenient and flexible than ever before.
“Australians are now watching more than one billion minutes of catch-up TV every month,” said Freeview CEO Liz Ross. “Freeview is at the forefront of broadcast technology globally, and this upgrade will ensure we continue to offer the very best catch-up viewing experience.”
“This time 10 years ago, Australian viewers only had access to five free-to-air channels, whereas today we have more than 25. TV is everywhere and any time, and with catch-up services supplementing traditional TV viewing, we have certainly entered the golden era of TV,” she added.
There are around 2.2 million TV receivers in Australia that are Freeview Plus-enabled with an 85 per cent connection rate.
The updated service will also incorporate new brand architecture for the Freeview brand. Developed by March One, the refreshed branding includes a new logo and tagline, “Even better than free”.