Nielsen has announced today that syndicated VoD Content Ratings from nine leading US networks, including Turner and Discovery, will be featured as an enhancement to Nielsen Media Impact, an innovative tool that enables media planners to estimate the impact of their plans on audience reach, sales and brand equity before committing investment.
“At Turner, we believe it’s critical as first movers to continue investing in deeper audience insights that prove valuable for both our company and partners. This involves stepping forward to become one of the first media companies to use Nielsen VoD measurement to sell advertising and planning guarantees, and syndicating our VoD Content Ratings through NPower and Nielsen Media Impact as a way to effectively showcase valuable inventory to the industry. We know that VoD content is valuable, and attracts a different fan than linear TV. Having the ability through Nielsen Media Impact to illustrate the reach and impact of VoD schedules, alone and in combination with linear TV, is an important step,” said Howard Shimmel, Chief Research Officer, Turner.