Yospace and Seven have extended their partnership into a long-term agreement for enabling Dynamic Ad Insertion into live OTT channels at scale.
Yospace’s platform allows Seven, a commercial broadcaster in Australia, to open up online ad breaks in live OTT streams in a way that is as seamless to the viewer as on broadcast television, with true one-to-one addressability at scale. The system was used by Seven for the 2017 Australian Open during which ad breaks were editorially triggered. There has since been a full integration between Yospace’s platform and the Imagine D Series automation system that drives the broadcaster’s linear TV channels, meaning that DAI can be applied 24/7.
Clive Dickens, Chief Digital Officer at Seven West Media, said: “We’re seeing emotionally-invested viewers with a high propensity to stream. Average user sessions on web during the Australian Open were over 30mins.”
The automation integration also allows Yospace to automatically create VoD assets, making them available to Seven’s viewers for catch-up within minutes of a live programme’s end. Ad markers in the VoD assets are retained from the live stream, allowing new advertising to be delivered whenever the catch-up content is viewed.
David Springall, Chief Technical Officer and Founder at Yospace, said: “Working together with Seven on major events such as the Australian Open and Rugby League World Cup has allowed us to set new standards for addressable advertising over OTT. We’re delighted to be extending our partnership and enabling dynamic ad insertion across their channels 24/7.”