Spain’s TV duopoly strengthens grip
March 1, 2018
From David Del Valle in Madrid
Atresmedia and Mediaset have significantly increased their profits in Spain with a rise of 10 and 15 per cent respectively.
Atresmedia, owner of Antena 3 and La Sexta, made a €142.1 million profit in 2017, up 10 per cent and its best results since 2008. The EBITDA was €202.1 million on total revenues at €1. 05 billion, up 3 per cent. The TV division increased its revenues by 0.9 per cent to €917.9 million with an EBITDA of €171.7 million, up 1.3 per cent.
Mediaset Spain’s leadership in audience ratings and TV ad revenues resulted in an increase of 15 per cent in profit to €197.5 million in 2017, four times greater than 2009. EBITDA amounted to €262.2 million, up 8.8 per cent. Total revenues reached €996.26 million, up 0.4 per cent with TV ad revenues amounting to €969.67, up 0.7 per cent.
The duopoly scored a TV audience share of 54.7 per cent in February across all their channels. Mediaset led the ratings with 27.6 per cent versus Atresmedia’s 27.1 per cent, according to Barlovento Comunicación. Mediaset’s Tele 5 and Atresmedia’s Antena 3 attained the same audience rating (12.9 per cent), seeing both share audience leadership.