SpotX, a video advertising and monetisation platform, has extended their strategic partnership with Pluto TV, a free OTT television service in the US. As part of the renewed collaboration, SpotX will match media buyers to Pluto TV’s premium inventory and power the programmatic monetisation of Pluto TV’s free, OTT content.
“As viewership continues to grow in OTT, many advertisers are unsure about what to buy in the space, or how to effectively buy it,” said Mike Shehan, co-founder and CEO at SpotX. “Pluto TV offers a seamless, TV-like viewer experience, and we’re excited to help create a more powerful offering by connecting advertisers with their inventory.”
“SpotX has been, and continues to be, our preferred partner. They understand Pluto TV’s premium inventory and our partnership will allow many more advertisers to reach our millions of viewers,” said Co-Founder and Chief Growth Officer Ilya Pozin.