Suggesting it offers good fun and safe entertainment, in a trusted environment, Discovery is launching Discovery Kids, a digital subscription service, offering on demand Kids content through Amazon’s Prime Video Channels in the UK. Discovery Kids is targeted at families with children aged four-to-eight, and is designed as a safe and fun place for parents and children to engage with content.
Building on its success in Latin America, where Discovery Kids is the #1 pre-school channel in the region, Discovery Kids is launching in the UK on Prime Video Channels, offering digital content that gives children the tools to ‘Watch, Explore, Discover.’ The service features animated series, animal shows and educational favourites designed to be fun and to stimulate the curiosity and interest of children in the world around them.
Discovery Kids offers much–loved animated content including My Little Pony, Peppa Pig, Angry Birds Toons, Strawberry Shortcake’s Berry Bitty Adventures and Transformers Rescue Bots together with shows from Discovery’s content library.
“Children are digital natives from an increasingly young age, and given the success of our Discovery Kids channels around the world, we saw a unique opportunity to engage directly with them through our content,” advised Michael Lang, President, Digital & Eurosport Digital and CEO MotorTrend, Discovery International. “Discovery is a trusted brand and curator of content, and we have created a fun and entertaining place for young children and their parents to come and explore the world in a safe environment.”
“We want to offer our customers a broad selection of kids shows, and with the addition of the new Discovery Kids channel, only available to Prime Video members, they will be able to access both fun and educational favourites all in one place” said Alex Green, European MD of Channels and Sport at Amazon Prime Video. “Discovery Kids adds to Prime Video Channels’ line up of over 60 subscription channels, allowing Prime members the freedom and choice to pay for only what they want to watch without having to sign up to a bundle or a contract, all with the convenience of watching in one app.”
“When we were developing Discovery Kids for the UK market, we saw an opportunity to launch on Amazon’s Prime Video, to present this new venture and extend our streaming relationship,” explained James Gibbons, EVP, General Manager, UK, Ireland, ANZ & Commercial Development EMEA at Discovery. “We have created a tailored digital environment for young children as part of our commitment to make our content available to people across all screens.”
Discovery launched Discovery Channel, the Eurosport player and Motor Trend on Amazon’s Prime Video Channels in the UK in 2107, offering Prime members in the UK the chance to enjoy a range of content via the existing Prime Video app to watch anytime, anywhere on smart TVs, iOS and Android mobile devices, Amazon Fire TV, Fire TV Stick, Fire tablets and games consoles and through the web.