News reports of experiential location-based virtual reality (LBVR) in shopping arcades, theme parks and movie theatres are taking the global press by storm. Companies including FoxNext, Zero Latency and Disney’s ILMxLab with Star Wars are demonstrating that LBVR is a viable business for investment, which is clearly enticing mainstream consumers to satisfy their VR curiosity. This is demonstrated

Categories: Articles, Content, Equipment, Games, Markets, Research, VR