Digital Element geolocation for Discovery

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Digital Element, the global geolocation data and services provider, has revealed that Discovery has adopted its NetAcuity hyperlocal IP geolocation technology, to ensure the right people see the right content and remain compliant with geographic rights across Europe.

By adopting Digital Element’s IP intelligence solution, NetAcuity, which enables the identification of the precise location of their viewers, Discovery can permit access to content where it is permitted and restrict access where it is not.

“As a leading media and entertainment company, it is vital Discovery’s customers are able to distribute our content within geographical restrictions,” said Eugene Huang, Senior Vice President for Digital Product and Technology at Discovery. “By implementing Digital Element’s NetAcuity technology, Discovery ensures compliance with third-party rights holders, while guaranteeing end users see the high-quality content they expect from Discovery.”


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