Figures published by the UK’s Intellectual Property Office (IPO) show that UK consumers are more willing to pay for online content through subscription services.
While overall levels of piracy remain the same compared to 2017, there has been a drop in illegal activity by some groups. This is especially true amongst young consumers, with over half of 16 to 24 year olds now paying to access at least one subscription service.
The latest figures, from the Online Copyright Infringement (OCI) tracker, reflect the level of online copyright infringement in the UK. The UK has led the way in measuring online copyright infringement in this way with Australia, and more recently Canada, using the same method.
“The variety of legitimate services now available to consumers is extraordinary and our world-leading creative industries have made great strides in meeting the demands of viewers and fans, so there really is no excuse for the ongoing use of illegal services,” declared Sam Gyimah, Minister for IP.
“Today’s findings are a positive step forward in stamping out online copyright infringement, but we cannot afford to be complacent. We are committed to tackling piracy and helping this vibrant sector go from strength to strength through our Creative Industries Sector Deal, a major part of our modern Industrial Strategy.”
Key findings from the OCI tracker include:
“British IP Day is a celebration of the creativity that brings great products, brands, design and content to consumers worldwide,” noted Eddy Leviten, Director General of the Alliance for Intellectual Property. “Today we are taking that message to Parliament and ensuring that MPs across the political spectrum understand the need to protect IP and support creators of all kinds.”
“The OCI Tracker is a valuable measure of progress in the UK in the use of legitimate content services but piracy levels remain at one quarter of the population, which is still far too high.”
“The Alliance and its members are active participants in the Sector Deal roundtables which can help to drive down piracy and counterfeiting and allow genuine content and goods to flourish. We look forward to working collaboratively to achieve concrete results.”
“It is encouraging to hear that consumers are favouring subscription streaming services and that illegal streaming is becoming less attractive, especially to the young,” added Temporary Detective Chief Inspector Nick Court of the City of London Police’s Intellectual Property Crime Department (PIPCU). “Digital piracy is a problem that has a number of risks associated with it, including enabling children to watch inappropriate content, and we continue to encourage people to use legitimate services in order to avoid falling victim to such risks. We are hopeful that the younger consumers who are using these legitimate services will lead the way in encouraging all users to do the same.”
The government is taking action to tackle online copyright infringement through a range of activities: