SpotX, the video advertising and monetisation platform, today announced the appointment of Marco Ruivenkamp to the role of Managing Director of SpotX and smartclip, Benelux.
Ruivenkamp brings more than 20 years of experience and will play a key role in moving the merger of the two companies forward and the continued growth of SpotX in the Netherlands, Belgium, and Luxembourg.
Ruivenkamp was previously responsible for the growth of mobile video platform LoopMe and in charge of all digital and programmatic activities at media agency MEC. In addition, he has held various international management positions at, among others, TURN, Tapps and Yahoo.
“Marco is a manager with a strong focus on relationships and he has a lot of knowledge of data, media, and technology,” said Mike Shehan, CEO & co-founder at SpotX. “Because of his international background in programmatic advertising, and in particular his knowledge of the buyers and the agency landscape, he is the right person to serve the customers of SpotX and smartclip in several ways besides offering the best tools for programmatic trading of video on cross-screen devices.”