Tru Optik, the audience intelligence and data-management platform across OTT and connected TV (CTV), and Beachfront, the independent video supply monetisation company across CTV, desktop and mobile devices, have announced a partnership allowing publishers and device manufacturers to pre-segment and validate audience-based inventory at scale across OTT and CTV.
Beachfront, which has done extensive work to prevent OTT ad fraud, is the first SSP to provide both inventory quality validation and audience validation across all OTT devices. With Tru Optik, Beachfront publishers can setup private marketplaces filtered with advanced audience data across not only their Roku inventory, but also across Apple TV, Fire TV, Smart TVs, game consoles, and all other OTT devices.
“With billions of connected TV requests across our supply side publisher network, it’s critically important we have a partner like Tru Optik to ensure the right advertisers connect with the correct, validated audience segments,” said Frank Sinton, founder, Beachfront. “Our data indicates that mid- and long-tail publishers will increasingly prosper due to accelerated CTV streaming growth, with overall inventory rising quickly and, therefore, making the need for Tru Optik’s audience validation all the more important.”
“Advertisers want to have consistent targeting and buying capabilities across all OTT publishers and devices,” said Andre Swanston, CEO, Tru Optik. “Beachfront is one of only a handful of platforms that had the technical and logistical capabilities to work with us to pull this off. Our new partnership helps level the playing field allowing buyers and sellers of CTV inventory to have a consistent, scalable audience strategy across all devices.”