Tru Optik, the OTT audience measurement and data management platform, has announced a partnership with Neustar , a neutral provider of real-time information services. Through this partnership, the Neustar AdAdvisor Audiences and Data Onboarding capabilities become available for OTT ad-campaign targeting via Tru Optik’s OTT Marketing Cloud. AdAdvisor Audiences are powered by the Neustar OneID system of trusted identity and are combined with purchase, preference, and lifestyle insights to create thousands of highly scalable audiences, each comprised of consumers with a strong affinity for a particular brand, product, or service.
“Neustar is one of the largest, most respected providers of consumer intelligence and activation solutions, so we are pleased they have chosen to make their audiences available for OTT and Connected TV targeting on our platform,” said Andre Swanston, CEO of Tru Optik. “This partnership increases the targeting choices available to all advertisers on Tru Optik’s OTT Marketing Cloud, and allows brands that use AdAdvisor Audiences for desktop and mobile advertising to extend their campaigns to the most influential screen – television – in a consistent, coordinated manner.”