Analyst: Global subscription, ad revenue to reach $559bn
August 15, 2018
Strategy Analytics forecasts that global consumer and advertising spend on TV and video will grow from $490 billion in 2017 to $559 billion in 2022, an increase of $69 billion. Spend on OTT video will account for 90 per cent of this growth, according to the firm’s Television & Media Strategies (TMS) report, TV’s Transformation: A Unified TV and Video Market Perspective.
Consumer spend and digital video ad revenue from OTT video services such as YouTube, Facebook, iTunes, Google Play, Netflix, Amazon Prime Video, Hulu, DirecTV Now,
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