Analyst: Global subscription, ad revenue to reach $559bn

  •   
  •   
  •   
  •   

Strategy Analytics forecasts that global consumer and advertising spend on TV and video will grow from $490 billion in 2017 to $559 billion in 2022, an increase of $69 billion. Spend on OTT video will account for 90 per cent of this growth, according to the firm’s Television & Media Strategies (TMS) report, TV’s Transformation: A Unified TV and Video Market Perspective.

Consumer spend and digital video ad revenue from OTT video services such as YouTube, Facebook, iTunes, Google Play, Netflix, Amazon Prime Video, Hulu, DirecTV Now,

This content is restricted to site members. If you are an existing user, please login. New users may register below.

Existing Users Log In
   
New User Registration
*Required field

You must be logged in to post a comment Login