Advanced Television

69% of US homes have an SVoD service

August 28, 2018

Consumer research from Leichtman Research Group (LRG) finds that 69 per cent of all US households have an SVoD service from Netflix, Amazon Prime, and/or Hulu – up from 52 per cent in 2015.

Among those that have an SVoD service, 63 per cent have more than one of these services – up from 38 per cent in 2015.  Overall, 43 per cent of US households now have more than one SVoD service, an increase from 20 per cent in 2015.

These findings are based on a survey of 1,153 households nationwide and are part of a new LRG study, Emerging Video Services XII. This is LRG’s twelfth annual study on this topic.

Other related findings include:

  • 30 per cent of adults stream an SVoD service daily – compared to 29 per cent in 2017, and 16 per cent in 2015
  • 52 per cent of ages 18-34 stream an SVoD service daily – compared to 31 per cent of ages 35-54, and 11 per cent of ages 55+
  • 28 per cent with Netflix agree that their subscription is shared with others outside their household – compared to 22 per cent with Hulu, and 10 per cent with Amazon Prime
  • 53 per cent of TV households get both a pay-TV service and an SVoD service, 25 per cent only get a pay-TV service, 16 per cent only get an SVoD service, and 6 per cent get neither pay-TV nor SVoD
  • 46 per cent of adults watch video on non-TV devices (including home computers, mobile phones, iPads, tablets, and eReaders) daily – up from 41 per cent in 2016, and 27 per cent in 2013

“More than two-thirds of all US households now have at least one SVoD service, including those sharing services with others outside their household.  In addition, an increasing percentage of households now get multiple SVoD services,” said Bruce Leichtman, president and principal analyst for LRG. “Overall, 43 per cent of households now have more than one SVoD service, and 33 per cent of all adults use more than one SVoD service monthly, an increase from 15 per cent in 2015.”


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