Consumer research from Leichtman Research Group (LRG) finds that 69 per cent of all US households have an SVoD service from Netflix, Amazon Prime, and/or Hulu – up from 52 per cent in 2015.
Among those that have an SVoD service, 63 per cent have more than one of these services – up from 38 per cent in 2015. Overall, 43 per cent of US households now have more than one SVoD service, an increase from 20 per cent in 2015.
These findings are based on a survey of 1,153 households nationwide and are part of a new LRG study, Emerging Video Services XII. This is LRG’s twelfth annual study on this topic.
Other related findings include:
“More than two-thirds of all US households now have at least one SVoD service, including those sharing services with others outside their household. In addition, an increasing percentage of households now get multiple SVoD services,” said Bruce Leichtman, president and principal analyst for LRG. “Overall, 43 per cent of households now have more than one SVoD service, and 33 per cent of all adults use more than one SVoD service monthly, an increase from 15 per cent in 2015.”