Creative tech player VidMob surveyed 1,000 16-24 year olds and 1,000 25-34 year olds in the UK in May about their media consumption and digital advertising preference.
The study reveals where and why Gen Z and Millennials consume video content, engage with video ads and form perceptions about brands.
The findings from VidMob’s State of Social Video study could have implications on how marketers use video ads to connect with younger audiences in the UK:
1. Social is the new TV: a large percentage of younger audiences’ time spent is watching video.
“VidMob is immersed in the world of mobile video and we have noticed a number of interesting trends among younger audiences that we sought to validate with a formal study. Our study focuses on actionable creative insights for brands seeking to connect with GenZ and Millennial consumers,” said VidMob CMO Stephanie Bohn.
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