Social is the definitive source for video and serves as the primary portal to the web for younger audiences, according to the State of Social Video study from video creation platform specialist VidMob. The study reveals where and why Gen Z and Millennials consume video content, engage with video ads and form perceptions about brands.
The findings from VidMob’s State of Social Video study have implications on how marketers use video ads to connect with younger audiences:
1. Social is the new TV:
“VidMob is immersed in the world of mobile video and we have noticed a number of interesting trends among younger audiences that we sought to validate with a formal study. Our study focuses on actionable creative insights for brands seeking to connect with Gen Z and Millennial consumers,” said VidMob CMO Stephanie Bohn.
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