Wurl launches AdSpring

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Wurl, a network for online video distribution and ad monetisation, has launched its AdSpring for Connected TVs solution. Developed to maximise advertising revenue, this cloud-based, turnkey server-side ad insertion (SSAI) solution allows video producers to insert mid-roll ads on linear and VoD programming for distribution to any video service or device, including Connected TVs.

“As TV viewing continues to migrate online, broadcasters, cable networks, and other video services must find ways to effectively monetise this growing segment of the market,” said Michael Goodman, Director, Television & Media, Strategy Analytics. “AdSpring provides them with a solution to do so.”

“Our commitment to our video producer customers is to eliminate the distribution obstacles created by legacy technology and legacy pricing,” added Sean Doherty, CEO of Wurl. “AdSpring for Connected TVs is unique in that it is pre-integrated within our entire distribution and advertising ecosystem. It gives video producers a risk-free, success-based platform to expand their distribution broadly and quickly.”


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