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Research: 57% UK users against Netflix with ads

January 18, 2019

According to a report from AudienceProject, the marketing technology firm, 57 per cent of UK consumers would cancel their Netflix subscription if the company were to add commercials into its streaming service.

When asked whether they would stop watching Netflix content featuring ads even if the subscription price was lowered, 42 per cent of respondents still confirmed that they would tear up their contract as a result. According to audience project, this is proof, if it were needed, that Netflix is right to focus on growing through its investment in content rather than considering hosting advertising any time soon.

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Categories: Articles, Catch Up, Consumer Behaviour, Markets, OTT, OTT, Premium, Research, VOD