Patrick Walker, Facebook’s Director of Media Partnerships, EMEA, has delivered a Keynote at the VidCon event in London, where he presented the social network’s ‘Creator Strategy’ following the launch of Watch in August 2018.
Walker talked about how Facebook is developing social video experiences that encourage interaction between fans and creators, as well as building tools to support and encourage their growing businesses.
Walker laid out three tentpole components that will be prioritised over 2019, and provided updates that support the commencement of this strategy across the region:
To kick-start this strategy in Europe, Facebook has announced the expansion of two new ways for creators to monetise content on Facebook in EMEA:
Meanwhile, following the initial roll-out of video Ad Breaks in November 2018, Facebook reports they are now available in 41 countries around the world – with the number of Pages actively using ad breaks tripling since August, when rollout began. In addition, among Pages actively using ad breaks in EMEA, more than 40 per cent of videos with an ad break are in Arabic, French, German, Italian, or Spanish language – underscoring the global nature of the programme.
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