NENT Group extends Open golf rights
April 25, 2019
Nordic Entertainment Group (NENT Group) has extended the exclusive Nordic rights to The Open golf championship until the end of 2024. Every hole from the prestigious championship will continue to be shown live on NENT Group’s Viaplay streaming service and Viasat Golf pay-TV channel.
The 2019 Open will be played at Royal Portrush in Northern Ireland from July 18th to 21st, with reigning champion Francesco Molinari seeking to defend the fabled Claret Jug trophy against golfing legends such as Tiger Woods, who recently won the Masters Tournament for the fifth time.
NENT Group holds the Nordic rights to three of the four golf majors – The Open, the US Open and the PGA Championship – along with the Danish rights to the remaining major, the Masters Tournament. NENT Group is also the exclusive Nordic home of the Ladies Professional Golf Association (LPGA) Tour and the European Tour package, which includes the World Golf Championships, the eight Rolex Series competitions and one of the world’s most viewed sporting events – the Ryder Cup.
In addition to The Open, NENT Group has also secured the rights to the AIG Women’s British Open, the Senior Open Championship and The Amateur Championship until 2024.
Kim Mikkelsen, NENT Group Head of Sport: “We show over 1,500 hours of live golf every year, and now our viewers can look forward to even more world-class coverage from an unrivalled range of tournaments on Viaplay and Viasat Golf. Extending the long-term rights to The Open, which was won by Sweden’s Henrik Stenson in 2016, ensures that NENT Group will be the home of golf for years to come and further reinforces our position on the leaderboard as the Nordic region’s top provider of unique sports experiences.”
NENT Group brings millions of fans closer to the sports they love – every shot, every goal, every touchdown, every putt, every punch, every lap, every time. NENT Group shows more than 50,000 hours of the world’s best live sporting action every year on its TV channels and streaming services, including NHL and KHL ice hockey, UEFA Champions League, Premier League, Bundesliga and Ligue 1 football, Formula 1, IndyCar, NFL American football, boxing, UFC, tennis, basketball, handball and golf.