Nordic Entertainment Group (NENT Group) has secured the exclusive Nordic media rights to W Series, the world’s first all women motor racing championship. Every race from the 2019 W Series season will be shown live on NENT Group’s Viaplay streaming service and Viasat pay-TV channels, with selected races broadcast on NENT Group’s free-TV channels.
Kim Mikkelsen, NENT Group Head of Sport, said: “It’s been far too long – 43 years – since a woman started a Formula 1 Grand Prix race. W Series offers thrilling action to race fans, as well as a timely platform to boost female participation at motorsport’s highest level and inspire a new generation of drivers and engineers. We’re proud to become the first in the Nordic region to show W Series, as Viaplay and Viasat continue to fuel the very best motorsports experiences for our viewers.”
Catherine Bond Muir, CEO of W Series, added: “This is a terrific partnership for us. The Nordic region has some of the world’s most passionate motorsports fans, and what better way to engage and entertain than with live coverage of our all-female single-seater racing? NENT Group is the region’s leading provider of motorsports programming, and our ideal broadcast partner.”