Analysis: Over half of Nordic homes have SVoD

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Streaming video continues to grow rapidly in the Nordics. Recent analysis by Mediavision on the Nordic TV and video market shows a year-on-year increase on households with an SVoD service.

Mediavision reports there is currently approximately 10 million streaming subscriptions in the Nordics, spread out over 5.8 million households (52 per cent of all homes in the country).

The growth has been driven both by “stacking”, i.e. households signing up for an increasing number of services, and operators offering new package deals.

“Revenues from streaming is growing across all Nordic markets, explained by both increased penetration and stacking. The online video market is moving towards maturity and penetration is already high in an international comparison. We also know that new services will launch in 2019 and 2020 and Mediavision expects a continued strong Nordic market growth. Consumers gradually increase their spending and it has become more and more apparent to them that the best and most attractive content is found among these services,” commented Marie Nilsson, CEO of Mediavision.


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