Advanced Television

Amazon Prime on Virgin TV

July 22, 2019

Some six years after it agreed a similar deal with Netflix, customers of UK multiplay operator Virgin Media can now access Amazon Prime Video for the first time directly through Virgin TV.

The July 22nd launch gives Virgin Media customers the ability to search for and watch Prime Video content seamlessly through their V6 box. This includes a wealth of critically-acclaimed Amazon Originals such as the recently-launched Good Omens, The Grand Tour, The Marvelous Mrs Maisel and Tom Clancy’s Jack Ryan as well as movies, plus the live and exclusive 2019/20 Premier League football games.

Amazon Prime members can access Amazon Original and exclusive TV shows and movies on Prime Video at no additional cost to their membership by logging in to the app using their existing Amazon account information. The app has been automatically downloaded to all Virgin TV V6 boxes and includes access to Prime Video’s range of Ultra High Definition (UHD) TV shows and movies so customers can have a near-cinematic experience in their own home.

In December 2019, Prime Video will exclusively show 20 live Premier League games including the Merseyside derby between Liverpool and Everton and Manchester United vs Tottenham. This means that, alongside the option to add Sky Sports and BT Sport channels easily to a Virgin TV package, customers can continue to watch all televised Premier League and Champions League football in one place.

Amazon Prime Video will be fully integrated into the V6 box functionality which means that customers can easily search for and discover Prime Video programming directly through the TV interface.

“Giving our customers the telly they love in one place is at the heart of what we do” commented David Bouchier, Chief Digital Entertainment Officer at Virgin Media. “This is why, from today, Prime members or those subscribing directly to Prime Video with a V6 box will have seamless access to a huge array of blockbuster entertainment – from Amazon Originals like Good Omens and The Grand Tour to thousands of TV series and movies.”

“Virgin TV brings the best programming together so our customers can enjoy top-class entertainment and sport when and how they want. Alongside our leading ultrafast broadband, it’s the best way to watch the best TV.”

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